Sober in the City: KITH Treats Cereal Bar in NoHo

New York City may be one of the craziest cities in the world, but it’s also full of sober-friendly activities. This week I got to check out a cereal bar meets sneaker store meets fashion hub meets Nike museum. Yes, in NYC, all of these things can exist under one roof. At the Kith x Nike collaboration in NoHo (Broadway & Bleecker), you can check out some vintage sneakers, buy custom Nikes or high-end fashion pieces, and…eat cereal! Several different types of cereal are served in three different ways: bowl, milkshake, or ice cream. There’s also an assortment of milk options.

I ordered The Vapor Max which had Froot Loops, Frosted Flakes, and coconut shreds served with almond milk. My friend got crafty and created his own bowl. He mixed Reese’s Puffs with Cocoa Puffs and topped it off with crushed Oreos and whole milk. Check out their menu to see all of the yummy options.


Behind the cereal bar are several photo screens with rotating images of vintage cereal boxes and treats served in-house. It’s nice to look behind a “bar” and see something other than bottles of liquor. $6 is definitely pricey for a bowl of cereal (even a fancy create-your-own mix), but there’s something curiously satisfying and nostalgic about catching up with a friend over a bowl of cereal.

Kith” comes from the phrase “Kith and Kin” which means friends and family. The founder, Ronnie Fieg, felt that friends can be just like family, so he dropped the “kin”. That mentality helps Kith Treats maintain a friendly ambiance – no booze required.

Kith Treats also has locations in Brooklyn and Miami. If you don’t live near either of these cities, you can recreate this vibe by inviting some friends over and asking each person to bring a different type of cereal. Hang out and catch up while mixing Captain Crunch and Cookie Crisp together. It’s a fun alternative to drinking wine and watching The Bachelor.

If you want to take a deeper look into this awesome hot spot, check out the video below. After watching this video, I was sad to find out that the cereal served in a shoe box was just for the grand opening. Bring it back, Kith!

Tawny Lara is the founder of SobrieTea Party. She writes about being sober in New York City and hosts sober socializing events.

Photographer: Eddison Brown (@edify_fit)

Photo Location: NoHo, Manhattan


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